Lucile’s Steaks & Spirits has great burgers – everyone in the area knows that. But how did they get the word out to the rest of Iowa? By asking everyone to cast their vote in the Iowa’s Best Burger Contest 2020, hosted by the Iowa Beef Council. The campaign involved the development of a slogan, specific hashtag, series of targeted email messages, social media posts, table tents, posters and buttons. The restaurant even incentivized voting by offering a free night’s stay at the connecting hotel with dinner and breakfast included. The campaign was successful, landing a spot in the Top Ten.